Privacy Statement – Last updated: 17 September 2026

Your privacy matters to us

At Floorganise, we respect your privacy and take the protection of your personal data seriously.

We understand that it is not always immediately clear why a company collects certain information or what happens after you visit a website, download a brochure, request a demo or interact with a company on LinkedIn. We therefore want to explain, in clear language, what personal data we collect, why we use it, which service providers support us and what choices and rights you have.

If anything in this Privacy Statement is unclear, or if you have a question about how we handle your personal data, please contact us at info@floorganise.com. We will be happy to help.

Who is responsible for your personal data?
The organisation responsible for the processing described in this Privacy Statement is:

Floorganise b.v.
George Stephensonstraat 29
8013 NL Zwolle
The Netherlands
Email: info@floorganise.com
Telephone: +31 (0)85 401 1824

In this Privacy Statement, “Floorganise”, “we”, “us” and “our” refer to the organisation identified above.

When does this Privacy Statement apply?
This Privacy Statement applies when you:

  • visit the Floorganise website;
  • submit a contact form;
  • request a brochure, demo, meeting or other information;
  • subscribe to our newsletter or other marketing communications;
  • interact with Floorganise through LinkedIn or another social-media platform;
  • view or respond to an advertisement from Floorganise;
  • complete a LinkedIn Lead Gen Form or another campaign form;
  • register for or participate in an event, webinar or campaign;
  • communicate with us as a prospect, customer, supplier or business partner;
  • apply for a position at Floorganise;
  • otherwise provide personal data to us in a business context.

Our website and social-media pages may contain links to websites or services operated by other organisations. Their own privacy statements apply when you use those websites or services.

What personal data do we collect?
Depending on how you interact with us, we may process the following categories of personal data.

Contact and professional information

  • your name;
  • your business email address;
  • your telephone number;
  • your job title or professional role;
  • your employer or organisation;
  • your country or region;
  • information included in your message or request.

Request and relationship information

  • the brochure, demo, meeting or information you requested;
  • correspondence and notes relating to your request;
  • meetings, calls and agreed follow-up actions;
  • your indicated interests in our products, services or content;
  • customer, prospect, supplier or partner relationship information;
  • the source or campaign through which you contacted us.

Marketing and communication information

  • newsletter subscription status;
  • communication and content preferences;
  • date and source of your subscription;
  • consent and opt-out records;
  • email delivery, opening and click information, where permitted and enabled;
  • campaign, advertisement and event interaction information;
  • interactions with our website or social-media content.

Website and technical information

  • IP address;
  • browser type and device information;
  • operating system;
  • pages visited;
  • links or buttons selected;
  • date, time and duration of website interactions;
  • referring website, advertisement or campaign;
  • approximate location derived from an IP address;
  • cookie identifiers and consent preferences;
  • technical, security and diagnostic information.

B2B website visitor information
Through Leadinfo tool, we may receive information about organisations that visit our website. Depending on the configuration and available business data, this may include:

  • the organisation associated with a business IP address;
  • publicly available company information;
  • the pages an organisation visited;
  • the date, time and duration of visits;
  • the referring source;
  • general website interaction information.

Leadinfo states that it matches IP addresses with publicly available company information and focuses on identifying organisations rather than individual visitors.

Contractual and administrative information
Where relevant to a customer, supplier or partner relationship, we may process:

  • business contact details;
  • commercial correspondence;
  • contract and order information;
  • licence, implementation and support information;
  • billing and payment-related information;
  • information required to manage the business relationship.

Recruitment information
If you apply for a position, we may process:

  • contact details;
  • CV and application information;
  • employment and education history;
  • interview notes;
  • references, where applicable and permitted;
  • other information you voluntarily provide during the recruitment process.

Please do not provide sensitive or special-category personal data unless we specifically request it and explain why it is necessary.

Why do we use your personal data?
To respond to your request
When you contact us, request a brochure, ask a question, schedule a meeting or request a demo, we may use your information to:

  • provide the requested information;
  • respond to your question;
  • organise a meeting or demonstration;
  • understand the business context of your request;
  • provide relevant follow-up;
  • determine whether our products or services may be relevant to your organisation.

The legal basis is taking steps at your request before entering into a possible agreement and, where applicable, our legitimate interest in responding to business enquiries and developing relevant business relationships.

To provide products and services
We process relevant business contact and relationship information to:

  • prepare and perform agreements;
  • provide our software, services and support;
  • manage licences and authorised contacts;
  • communicate about implementation, usage, support and service delivery;
  • administer customer, supplier and partner relationships.

The legal basis is performance of a contract, taking steps before entering into a contract, compliance with legal obligations and our legitimate interest in managing our business relationships.

To send newsletters and marketing communications
If you subscribe to our newsletter or explicitly request marketing updates, we may use your details to send:

  • newsletters;
  • product and company updates;
  • invitations to events or webinars;
  • insights, case studies and relevant industry content;
  • information about our products and services.

Where required, we rely on your consent. You can withdraw your consent or unsubscribe at any time by using the unsubscribe link in an email or by contacting us.

Where legally permitted, we may contact existing business relationships about products, services or content relevant to that relationship. In that case, we rely on our legitimate interest in maintaining an appropriate business relationship. You can object to direct marketing at any time.

To analyse and improve our website
We may use website and interaction information to:

  • understand how our website is used;
  • identify popular pages and content;
  • improve navigation, forms and website performance;
  • measure campaign effectiveness;
  • identify technical problems;
  • improve our marketing and communications;
  • understand the interests of our business audience.

Strictly necessary processing may be based on our legitimate interest in maintaining a secure and functional website.

To identify interested organisations
We use Leadinfo to help us understand which organisations show an interest in Floorganise and the content on our website. This can help us:

  • understand which industries or organisations engage with our content;
  • assess the relevance of our website for business audiences;
  • measure interest in specific products, solutions or topics;
  • improve our B2B marketing and business-development activities.

Depending on the technical configuration, the processing may be based on your consent or our legitimate interest in analysing B2B website usage and developing relevant business relationships. Where Leadinfo uses cookies, fingerprinting device or another technology requiring consent, it will only be activated after the required consent has been obtained.

To measure and improve our LinkedIn activities
We use the LinkedIn Insight Tag to:

  • measure conversions associated with LinkedIn advertisements;
  • understand how visitors interact with our website after seeing or selecting a LinkedIn advertisement;
  • create website audiences;
  • retarget website visitors through LinkedIn;
  • gain aggregated insights into the professional characteristics of our website audience;
  • evaluate and improve our LinkedIn campaigns.

LinkedIn states that the Insight Tag may create cookies and collect information about visits to the website. LinkedIn also describes conversion tracking, website audiences, retargeting and audience insights as functions of the Insight Tag.

To manage leads and business communications through HubSpot
We use HubSpot to support our sales, marketing and relationship-management activities.

Depending on how you interact with us, HubSpot may be used to:

  • store information submitted through forms;
  • manage brochure, contact and demo requests;
  • manage newsletter subscriptions and communication preferences;
  • send emails and newsletters;
  • register business interactions and follow-up activities;
  • analyse email delivery, opening and click information;
  • connect website interactions to an existing contact record;
  • manage consent, legal basis and opt-out information;
  • support lead management and marketing automation.

We rely on the underlying legal basis applicable to the relevant activity. This may be consent, taking steps at your request before entering into an agreement, performance of an agreement, compliance with a legal obligation or our legitimate interest in managing business relationships.

To protect our website and organisation
We process technical and security information to:

  • protect our website, systems and forms;
  • prevent misuse, spam, fraud and unauthorised access;
  • investigate technical or security incidents;
  • maintain security, diagnostic and continuity logs.

The legal basis is our legitimate interest in protecting our website, organisation, information and systems, and compliance with legal obligations where applicable.

To comply with legal obligations and establish legal claims
We may process and retain information where necessary to:

  • comply with accounting, tax or record-keeping requirements;
  • respond to lawful requests from competent authorities;
  • establish, exercise or defend legal claims;
  • investigate and report security incidents or personal data breaches.

The legal basis is compliance with a legal obligation or our legitimate interest in protecting our legal position.

To manage recruitment
We use application information to:

  • assess applications;
  • communicate with candidates;
  • organise interviews;
  • make recruitment decisions;
  • maintain appropriate recruitment records.

The legal basis is taking steps at the candidate’s request before entering into an employment agreement, compliance with applicable legal obligations and our legitimate interest in conducting an effective recruitment process.

Where do we obtain your personal data?
We generally obtain personal data directly from you, for example when you:

  • complete a form;
  • request a brochure or demo;
  • subscribe to a newsletter;
  • communicate with us;
  • meet us at an event;
  • interact with our LinkedIn page or advertisements.

We may also receive business information from:

  • your employer or a colleague;
  • LinkedIn and LinkedIn Lead Gen Forms;
  • Leadinfo;
  • HubSpot;
  • an event organiser;
  • a business or technology partner;
  • public company registers;
  • publicly available professional sources;
  • other parties where this is permitted by law.

When we obtain personal data from another source, we provide the information required by applicable law, unless a legal exception applies.

Analytics and advertising technologies
We use analytics and advertising technologies to understand website usage, identify interested business audiences and measure our marketing activities.

Google Analytics 4
We use Google Analytics 4, provided by Google, to understand how visitors use our website. Depending on our technical configuration and your consent choices, Google Analytics 4 may collect information such as: website and page interactions; session information; browser and device information; approximate geographic information; referring sources and campaigns; events and conversions configured by Floorganise.

LinkedIn Insight Tag
The LinkedIn Insight Tag helps us measure LinkedIn campaign performance, track conversions, create audiences and show more relevant LinkedIn advertising to website visitors. The tag may process information about: page visits; website interactions; conversions; browser and device information; LinkedIn cookie identifiers; the source of a website visit; professional audience characteristics provided to us in aggregated form.

The LinkedIn Insight Tag is activated only after the required marketing consent has been provided.

Leadinfo
Leadinfo helps us identify organisations that visit our website by associating business IP information with publicly available company data. Leadinfo may help us understand: which organisations visit the website; which pages those organisations view; how organisations reached the website; which products or content appear relevant to business visitors.

Where the Leadinfo configuration uses cookies or similar technologies requiring consent, Leadinfo is not activated until consent has been provided.

HubSpot analytics and tracking
HubSpot may be used to: register form submissions; remember form information; analyse website interactions; connect interactions to an existing business contact; measure email and campaign engagement; manage subscription and consent preferences; support relevant sales and marketing follow-up.

HubSpot provides privacy and consent settings that can be used to record legal bases, manage cookie tracking, configure form notices and consent language, and process deletion or access requests.

Social media
Floorganise maintains profiles on social-media platforms, including LinkedIn. When you:

visit or follow our LinkedIn page; interact with our posts; share or respond to our content; send us a message through LinkedIn; select one of our advertisements; complete a LinkedIn Lead Gen Form; register for a LinkedIn event; otherwise interact with Floorganise through LinkedIn;

Floorganise and LinkedIn may process information relating to your interaction. Depending on the interaction, Floorganise may receive:

your name; your professional profile information; your job title; your organisation; your contact details, if provided; the content of your message; information submitted through a Lead Gen Form; campaign and advertisement interaction information; aggregated page, audience and campaign statistics.

LinkedIn processes information under its own privacy statement and platform terms. Floorganise does not determine all purposes and methods used by LinkedIn when LinkedIn processes information through its platform.

Where we receive personal data through a LinkedIn Lead Gen Form, we process that information for the purpose explained in the relevant form or campaign. Completing a form to request specific information does not automatically constitute consent to receive unrelated marketing communications.

Our website may also include links to or content from platforms such as YouTube. If you use an external platform, that provider’s own privacy practices apply.

Who may receive your personal data?
We do not sell your personal data.

We may share personal data with, or make it accessible to, carefully selected service providers that support us with:

website hosting and maintenance; CRM and marketing automation; business website visitor analytics; website analytics; online advertising; email and communication services; cloud hosting and file storage; IT support and information security; appointment and event management; accounting, legal and professional services.

Relevant providers may include: HubSpot; Google, in connection with Google Analytics 4; LinkedIn, in connection with our LinkedIn page, advertising, Lead Gen Forms and Insight Tag; Leadinfo; our website hosting and maintenance providers; other authorised technical and professional service providers.

Some providers process personal data only on documented instructions. Other providers may independently determine certain purposes and means of processing. Their role depends on the relevant service and processing activity. We may also disclose information:

when required by law or a competent authority; to establish, exercise or defend a legal claim; to protect our organisation, customers, employees or systems; in connection with a merger, acquisition or transfer of business activities, subject to appropriate safeguards; where you have specifically agreed to the disclosure.

International transfers
Some of our service providers may process personal data outside the European Economic Area. The exact hosting location and transfer mechanism may depend on the provider, service, account configuration and processing activity. You may contact us for more information about the safeguards applicable to a particular transfer.

How long do we retain personal data?
We retain personal data only for as long as necessary for the purpose for which it was collected, including applicable legal, accounting, contractual and security requirements.

We use the following retention periods or criteria:

  • contact, brochure and demo requests: 18 months after the last relevant interaction;
  • prospect and business-development information: 18 months after the last relevant business interaction;
  • newsletter subscriptions: until you unsubscribe or withdraw consent;
  • opt-out information: for as long as necessary to ensure that your preference continues to be respected;
  • customer and contract records: for the duration of the relationship and the applicable statutory or contractual retention period afterwards;
  • financial administration: for the period required under applicable tax and accounting legislation;
  • recruitment information: 18 months after completion of the recruitment process, unless you separately agree to a longer retention period;
  • Google Analytics 4 information: 18 months;
  • HubSpot contact and interaction information: according to the relevant relationship, purpose and confirmed Floorganise retention policy;
  • cookie and consent records: for the periods stated in our Cookie Policy.

We may retain information for longer where this is necessary to establish, exercise or defend a legal claim or where applicable law requires us to do so.

Cookies and similar technologies
We use cookies and similar technologies to operate and protect our website and, with your permission where required, to analyse website usage and improve our marketing.

We distinguish between:

  • necessary and functional technologies;
  • analytics technologies;
  • marketing and advertising technologies.

Necessary technologies support the operation, security and essential functionality of the website. Analytics technologies help us understand website usage and performance. These may include Google Analytics 4 and certain HubSpot analytics functions. Marketing technologies help us measure campaigns, understand business interest, create audiences and provide relevant advertising. These may include the LinkedIn Insight Tag, HubSpot tracking and Leadinfo, depending on their configuration. Optional analytics, marketing and advertising technologies are activated only after you have provided the required consent. Refusing optional technologies should not prevent you from using the essential functions of the website.

You can change or withdraw your preferences at any time through the cookie settings.

More detailed information about individual cookies, providers, purposes and durations is available in our Cookie Policy.

Automated decision-making and profiling
Floorganise does not use personal data collected through the website to make decisions that produce legal or similarly significant effects based solely on automated processing. We may use business information and interaction data to:

categorise business interests; understand which products or content may be relevant; prioritise appropriate business follow-up; create advertising audiences; make marketing communications more relevant; measure engagement and campaign performance.

This may involve limited profiling for B2B marketing purposes through HubSpot, LinkedIn, Google Analytics 4 or Leadinfo.

Where this processing depends on cookies or similar tracking technologies requiring consent, it takes place after consent has been provided.

Is providing personal data required?
You are not generally required by law to provide personal data through our website. However, certain information is necessary for us to respond to a request, send a requested brochure, organise a demo, enter into an agreement or deliver a service. If required information is not provided, we may be unable to fulfil the relevant request. Fields marked as required on our forms should be limited to information genuinely needed for the specific purpose.

Your privacy rights
Subject to the conditions and exceptions in applicable law, you may have the right to:

  • receive information about how we process your personal data;
  • request access to your personal data;
  • request correction of inaccurate or incomplete data;
  • request erasure of your personal data;
  • request restriction of processing;
  • object to processing based on legitimate interests;
  • object at any time to direct marketing;
  • receive certain personal data in a portable format;
  • withdraw consent at any time;
  • request human intervention where a decision with legal or similarly significant effects is based solely on automated processing;
  • lodge a complaint with a supervisory authority.

Withdrawing consent does not affect the lawfulness of processing that took place before consent was withdrawn.

To exercise a right, contact us at info@floorganise.com and mention**“Privacy request”** in the subject line.

We may request additional information where it is reasonably necessary to confirm your identity. Please do not send a copy of an identity document unless we specifically request it and explain how to provide it securely.

We aim to respond within one month, as required by applicable law. In complex cases, the period may be extended where the law permits. If this happens, we will inform you.

Right to object to direct marketing
You may object to direct marketing at any time. You can:

  • use the unsubscribe link in a marketing email;
  • adjust your cookie preferences;
  • contact us at info@floorganise.com.

After you unsubscribe, we may retain limited information on a suppression list to ensure that your preference is respected. Withdrawing newsletter consent does not automatically delete information we are required or permitted to retain for another purpose, such as a customer relationship, legal obligation or ongoing request.

Security
We use appropriate technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access. Our measures are reviewed in light of:

the nature of the information; the purposes of processing; the available technology; the likelihood and severity of relevant risks.

No website, cloud service or electronic communication system can be guaranteed to be completely secure.

Complaints
If you have a concern about how we process your personal data, please contact us first so that we can investigate and assist you. You also have the right to lodge a complaint with the Dutch supervisory authority: Autoriteit Persoonsgegevens

If you live or work elsewhere in the European Economic Area, you may also have the right to contact the supervisory authority in your country.

Children
Our website, social-media activities and services are intended for professional and business users and are not directed at children.

We do not knowingly collect personal data from children through our website or marketing activities. If you believe that a child has provided personal data to us, please contact us so that we can assess and, where appropriate, delete the information.

Changes to this Privacy Statement
We may update this Privacy Statement when our services, website, systems, suppliers or legal obligations change.

Contact us
If you have a question, concern or request relating to privacy, please contact:

Floorganise b.v.
George Stephensonstraat 29
8013 NL Zwolle
The Netherlands
Email: info@floorganise.com
Telephone: +31 (0)85 401 1824

Scroll to Top